Organizations need dynamic and adaptable learning solutions to stay competitive in today's fast-paced business world. Blended learning—a combination of traditional face-to-face training with digital and self-paced learning—offers a powerful way to create comprehensive learning programs that meet the diverse needs of both employees and customers.
What is a Blended Learning Approach?
For organizations, blended learning maximizes training efficiency by providing scalable, flexible, and accessible training methods. According to a study published in the International Journal of Training and Development, organizations using blended learning saw a 30% reduction in training costs due to fewer logistical expenses like travel and accommodations, alongside improved time management for employees (Garrison & Kanuka, 2021).
From the learner’s perspective, the flexibility of blended learning increases engagement and satisfaction. Learners can access training materials anytime, review content at their own pace, and revisit resources as needed. This freedom supports continuous learning while balancing the demands of their roles.
Additionally, blended learning allows learners to apply theoretical knowledge in real-world settings through on-the-job practice, reinforcing their skills in a practical way. This type of learning aligns with the concept of experiential learning, as highlighted by Kolb’s Learning Cycle (Kolb, 2014), which emphasizes the importance of experiencing, reflecting, and applying knowledge.
Case Study 1: Employee Training Program Example
Consider a global technology company rolling out a new software solution to its teams. The company implements a blended learning approach to ensure that employees in different regions, with varying levels of technical expertise, receive consistent, high-quality training. The program includes:
- Online self-paced modules for foundational knowledge about the software’s features.
- Live virtual training sessions with software experts to dive deeper into complex functionalities.
- In-person workshops at key offices for hands-on practice and peer collaboration.
- Tech mentor and support buddy to ensure they are using the software correctly to perform their job effectively.
- Peer learning communities to share best practices and tips for immediate issues that may arise.
- Ongoing access to a resource library for future reference.
This approach allows employees to master the software at their own pace while ensuring they receive personalized support through virtual and face-to-face interactions. The result: Faster adoption of the software, higher productivity, and fewer support tickets.
Case Study 2: Customer Training Program Example
A healthcare equipment company launches a blended learning program to train its clients on how to properly use a new medical device. This program includes:
- Interactive video tutorials to demonstrate key features and functionalities.
- Live Q&A webinars with product specialists to address customer questions.
- Hands-on workshops for medical staff in regional locations to practice using the device in real-world settings.
- Learning communities that allow the clients to share resources and have ongoing support within common interest groups.
- On-demand support videos to provide continual support and reinforcement when needed.
By offering a blended learning solution, the company ensures that healthcare professionals gain the knowledge and confidence to use the device effectively, reducing operational risks and increasing customer satisfaction.
In Conclusion
Whether you need a scalable employee training solution or a customer education program, it’s imperative to utilize a comprehensive learning program that incorporates a blended learning approach catered to their audience's needs. You need an experienced learning team and a learning platform that focuses on delivering results using this learning model. Ready to implement a blended learning approach for your team or customers? Reach out to a representative at Guided LXP who can show you how we can support both the platform and add-on learning design services.
References:
- Bernard, R. M., Borokhovski, E., Schmid, R. F., Tamim, R. M., & Abrami, P. C. (2020). A meta-analysis of blended learning effectiveness. Journal of Educational Technology Systems, 48(2), 105-129.
- Garrison, D. R., & Kanuka, H. (2021). Blended learning environments: A review of the research literature. International Journal of Training and Development, 55(4), 456-472.
- Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development. Pearson Education.